SERGE DeNIMES. A-M-A-Z-I-N-G! I checked out my boy Oliver Proudlock’s pop up shop on Dover Street today. You all know him from Made in Chelsea – probably most famous for his glasses and super cool shirts! He founded Serge DeNimes a contemporary brand in 2011. He launched the brand with 9 limited edition t-shirts, each individually dyed and incorporating 4 layers of silkscreen, printed on lightweight soft cotton. I loved every single one of them but especially fell for the Lil Weezy – The Good Life tee and literally ALL the jumpers! The pop up shop is still open for a last day tomorrow – for all of you who haven’t been YOU HAVE TO GO. You might even bump into Proudlock himself 😉


photos via Serge

A few snaps I took with iPhone – love how they turned out!


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About Minnie

Minnie Seibt is the editor & face of the successful international fashion and lifestyle blog Minnie Knows. She has been working in fashion for 8 years. Minnie Knows was founded in 2011 and up to this day stands for high quality content and authentic storytelling with a personal touch.