SERGE DeNIMES. A-M-A-Z-I-N-G! I checked out my boy Oliver Proudlock’s pop up shop on Dover Street today. You all know him from Made in Chelsea – probably most famous for his glasses and super cool shirts! He founded Serge DeNimes a contemporary brand in 2011. He launched the brand with 9 limited edition t-shirts, each individually dyed and incorporating 4 layers of silkscreen, printed on lightweight soft cotton. I loved every single one of them but especially fell for the Lil Weezy – The Good Life tee and literally ALL the jumpers! The pop up shop is still open for a last day tomorrow – for all of you who haven’t been YOU HAVE TO GO. You might even bump into Proudlock himself 😉


photos via Serge

A few snaps I took with iPhone – love how they turned out!


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About Minnie

Minnie Seibt is the editor & face of the successful international fashion and lifestyle blog Minnie Knows. She has been working in fashion for 10 years. Minnie Knows was founded in 2011 and up to this day stands for high quality content and authentic storytelling with a personal touch.

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